Landing Page Copywriting
Working with the BC Parks Foundation and Näak, I helped establish and promote a campaign to raise awareness for Parks in BC, adhering to both companies’ conventions and brand tones. Below is an example of the copy I created for the landing page of Näak’s 3% for the Forests project.
The copy I created for the landing page also matched in tone and image to the multi-email campaign I used to raise awareness for Näak’s sustainability initiatives as per B Corp requirements and foster brand reputation amongst consumers.
Social Media Copywriting
I have curated several authentic social media posts for the nutrition brand Näak, along with helping to manage their social media accounts through social marketing platforms such as Later.
My preferred style is long-form posts aimed at developing the brand’s image as an environmentally conscious, community-based endurance company.
Here are a few of my (many) posts from Näak’s Instagram profile.
Below is a preview of the blogging work that I published with Näak. As a writer for the company, I preferred writing articles based on interviews I conducted with our ambassadors, seamlessly weaving their answers into my own written words to evoke a sense of expertise in the subject matter.
“MARC-ANTOINE FORAND WINS 2ND AT BROMONT ULTRA FOR #RUNFORNOAH”
In early October (2021), Näak Ambassador Marc-Antoine Forand crossed the finish line with an amazing time of 23:22:55 to take 2nd place in the annual Bromont Ultra. This annual race, hosted in Bromont, Quebec, sees over 2000 participants spread out over 8 different distances. Marc’s win was more than just a personal victory. It was also a victory for his family and friends. The ones who supported him and gave him the energy and inspiration to keep pushing forward.
This week, we talked to Marc about his experience at Bromont Ultra. He gave us an inside look at his mindset, nutritional strategy, and the reason why he has been pushing himself to such great heights.
“The first feeling I had (when crossing the finish line) was obviously pride. Several months of work, food, training. I was certainly scared because my last race had not been as planned (DNF – UTHC125). When I passed the finish line with my girlfriend (who followed me the whole race) in the morning, I immediately felt a sense of accomplishment and pride for me, but for Noah, my son. He’s the one who pushes me every time.” ~ Marc-Antoine Forand.
PREPARING FOR BROMONT ULTRA 160KM
Every year since 2014, volunteers have organized and run this inspiring event. This race is described by Canadian Running Magazine as “The toughest trail race east of the Rockies.” It’s also a true quad-burner, where competitors climb or descend for a large portion of their race. The 160km race, which involves doing the 80km course twice, includes more than 7000 m of vertical drop. The ability to push yourself through a challenging 80km course and then get back up and do it again is nothing short of miraculous. As Marc described his mindset before the race, we could not believe it was anything less than intimidating:
“A double of the 80km, mentally it’s something to say; ok I have to come back here overnight (to run the loop again). It must be well managed because some sections are really not obvious at night. You also have to manage the first 15 Kilometers well, because you go up and down the mountain 3 times. You don’t want to get blown up early on.”
MARC’S FUEL CHOICES
You need a superior, predetermined nutrition plan to compete at an elite level and push your body for 160 km. Our team was thrilled to help Marc-Antoine achieve his goals and provide the fuel to fire him across the finish line. In talking about his nutrition for the Bromont Ultra, he explained how he fuels mid-race and what he treats himself to afterwards:
“I took 1 Näak Ultra Energy Bar per hour for about 8 hours, then I took the Ultra Energy Waffles. At the 95km mark, I took a Näak Ultra Recovery protein shake. Then, my secret weapon is avocado sushi with a ton of soy sauce! I drink a 1x 500mL soft flask per hour with electro and 1x 500 mL water only. My dear friend, François Gagnon, is a chef and who also runs ultras. He prepares solid meals for me to measure. I’m vegan, and I have done several tests with him to find what works well.”
This sort of detailed meal plan is paramount for completing a successful ultra. It’s also vital to get some solid food in your system for longer races. Exercise-induced hyponatremia, which is a low sodium concentration in your blood, can occur if you get all of your nutrition from liquids when you are going for something like a 24-hour ultra. For more detailed tips on fueling for a marathon, read our detailed GUIDE.
THE WHY THAT DRIVES MARC
Each of us has a drive that propels us across the finish line at an ultramarathon or even through the trails in our backyard. This drive is different for everyone, and for Marc, it was the birth of his son Noah. Noah was born with an extra chromosome, a condition known as Down syndrome. While his condition was initially difficult to cope with, Marc eventually discovered the healing properties of running and pushing his body as far as it could go.
“I started running shortly after Noah’s birth. I run to think, or to stop thinking. I run to find his inner compass and to calm my anxiety. The distances have grown as the years have gone by. But during the pandemic, my races were cancelled one after another. I got the idea: I would run for Noah. My plan was to run for 21 consecutive hours on June 21st, the summer solstice, and raise money for Regroupement pour la Trisomie 21.
In 2021, for the second edition, I ran 250 km through the mountains. My girlfriend and I initially hoped to raise $400, but word spread and people’s hearts were touched. In the end, We donated over $25,000 to the organization.
It has become a driving force for me. It’s really fun to push my limits year after year, to build a challenge from A to Z as I want. I can’t wait to #courirpournoah 2022! It’s so beautiful to see what happens with running for Noah. Everyone who joins, gives, writes to us. It is very emotional.”
The philosophy Marc has taken towards his running career is truly something to be admired. The passion and spirit that he holds is something we can all learn from and use to re-ignite our love for the sport. If you’re not up for running an ultra yet, you can always take the same passion and apply it to your next trail run. Suppose you’ve experienced the burden of obstacles in your life, self-induced or inflicted by others. In that case, we suggest taking a note from him on limitations.
“There are no limits that exist, only our brains that limit us. The human body is fascinating; it is strong, it adapts to almost everything. I would also like to say that what matters is not the number of kilometres but only the fact of doing more every day. I like to say: 1% better every day. Push our limits slowly, and when the weeks go by and we look behind, we realize all the work we have done.”
“EXPEDITION AKORS RECORD-BREAKING CROSSING OF CANADA”
We’ve all heard the saying, trip of a lifetime. But, exactly how far is a trip of a lifetime? Is it 1000 kilometres, the length of a province, maybe a state? For these 5 friends, a trip of a lifetime is 7,600 kilometres across an entire country. We recently talked to the brave souls taking on the longest north-south crossing of Canada ever attempted and want to give you an inside look in planning this monstrous expedition.
Welcome to Expedition AKOR.
Expeditions are not for everyone; some of us even dread the length of our morning commute to work.
However, for these fine gentlemen, exploring has always been on the agenda, and it appears that they have an insatiable thirst for it!
“Adventures have become part of our life very quickly. From the age of 8, we were already experiencing our first few-day canoe trips to Camp-Vacances Kéno.
As a teenager, we descended large wild rivers on the North Shore for periods of up to a month. These expeditions sowed the seed of adventure within us and truly marked our desire to push our limits.”
On journeys of this magnitude, spending 7 months travelling using nothing but canoe, ski, bike, and good old hiking boots, there is bound to be some highs and lows.
In a time as uncertain as the present, there is one thing we know for sure, each of these voyagers is bound to have a very personal experience on this mega-trip.
“You never really know how an expedition will affect us. Especially those which involve several months of adventure. However, what is certain is that crossing Canada on its North-South axis will transform us and mark us forever.
Our desire is to emerge from this journey with a better understanding of ourselves and bonds of friendship that are stronger than ever.”
Finding the right partners in an expedition requires a deep insight into the depths of human determination and perseverance.
When mistakes could ultimately result in death, you best hope that each team member knows what they’re doing.
“Experience and confidence are arguably the two most important things to consider when choosing shipping partners.
It is imperative to have blind trust in each team member because, to some extent, our life and our physical integrity are intrinsically linked to it.
This trust is built on the Experience gained by all team members. Each of them possesses undeniable leadership qualities and knowledge of the field that reinforce the feeling of confidence.
And it is this feeling, added to field expertise as well as their unique human qualities, that allows them to make the best decisions in crisis situations.”
Planning expeditions take time, dedication, and a painful amount of phone calls and emails for even the most advanced adventurer.
Throw into this mix the uncertainty of crossing a route that nobody has ever attempted, and you’re looking at years of meticulous planning and research.
“Crossing Canada from north to south involves the use of three modes of travel. In our case, we chose skiing for the arctic zone, canoeing for the southern part of Nunavut, and cycling through the prairies and Ontario.
It also means travelling four full seasons from March to October and having the right clothing and equipment for each type of weather in each season and for each mode of transportation…
And, since no one has ever attempted such an adventure, you can imagine how difficult and time-consuming it is to collect all the information necessary to properly plan our adventure.”
Upon the pending completion of the expedition, the rewards are plenty, both personal and communal.
These five gentlemen are putting their bodies and minds on the line, not only for an epic adventure but also for knowledge of the delicate ecosystems across Canada.
A beautiful mixture of science and athleticism, with just a touch of crazy, there is nothing about this adventure that we don’t absolutely LOVE.
“The privilege of walking through these beautifully wild and isolated environments underpins a social responsibility that we are proud to carry.
The data that will be collected throughout the expedition will serve, we are convinced, to better understand our ecosystems as well as the dynamics of the human body under intense conditions.”
For anyone out there planning their own expedition, well, I would say, maybe sleep on it first. But, for the wanderlust travellers that feel like breaking new heights and exploring the unknown, the boys had a few tips…
“1- Get into action…. Stop talking about it and get going.
2 – Inform yourself. Chat with the qualified people around you. Take the time to gather all the information you need to safely complete your expedition.
3- Surround yourself with more competent and experienced people. Learn tips and tricks from these mentors.
4 – Start with small shipments. Take the time to build your Experience and practice in the field.
5- Above all, never forget:
A DREAM written with a date becomes a GOAL.
An OBJECTIVE broken down into several stages becomes a PLAN.
A PLAN supported by ACTIONS becomes REALITY.”
“PLANNING YOUR LONG SPRING RIDE WITH JOANNIE DESROCHES”
Does anyone else’s fight or flight kick in on the first long cycling trip of Spring? Cars flying by at 100 km/h, still unable to share the road after having it all to themselves during the frigid winter months. Maybe your heart rate is through the roof because we all know winter cross-training doesn’t always go as planned. Yet, that first long ride of the season is a magical one. It brings back the feeling of riding your bike as a kid, not a care in the world. We’ve encountered all these emotions and more. That’s why we’ve enlisted the help of Näak ambassador and cycling virtuoso, Joannie Desroches, to give you the best tips on planning your long ride this Spring.
1. COMFORTABLE CLOTHES FOR EPIC RIDES
“The right clothes are super important. Feeling comfortable and pretty makes me want to bike all day.”
This importance of your gear can’t be stressed enough. We’ve all been there; rashes, chaffing. Perhaps those extra pounds from winter leave your moisture-wicking long-sleeve feeling like it’s slightly suffocating you.
Staying comfortable on your ride is the first step to actually enjoying it.
Joannie recommends women look at the clothes by Peppermint Cycling. By paying particular attention to their line’s fit and colours, this woman-only brand makes prime cycling gear for all types of riders.
For men, Rapha has remained on top of performance cycling gear. During spring riding, some bib shorts and a long-sleeve jersey should keep you comfortable on your ride without the risk of overheating.
When in doubt, layer up!
2. PLAN YOUR ROUTE FOR SAFE SUCCESS
“(In Spring) I always take more familiar routes and scenes because roads are usually very dirty and cars are not really used to cyclists yet. Therefore, I plan on routes with a large shoulder and where there is not too much circulation.”
For long spring rides, plan your trips on routes you know and love, make safety a higher priority than you do in the Summer months.
An increase of cyclists on the road can leave new drivers flustered, and dirty streets can lead to unwanted road rash, or worse, broken bike parts.
For those of you exploring new routes this Spring, having a bike computer can save you from turning a 5-hour ride into a 10-hour expedition.
Joannie chooses Garmin for her long rides, which has an array of GPS cycling computers built to last at varying prices.
3. FUEL YOUR BODY FOR PERFORMANCE
“I always try to eat something with around a 4:1 carbohydrates/protein ratio during my ride.”
Getting the proper nutrition can mean the difference between trying to keep up with your competition or leaving them in the dust. This goes for all races, whether your friends know that they are participating in one or not.
Getting proper nutrition on all parts of your long ride will leave you feeling energized throughout the trip and ready to go again the next day.
Näak Ultra Energy Bars are made with a 4:1 carbohydrate to protein ratio and 370-405mg of natural electrolytes to energize your body throughout your cycling trip.
For Joannie, having some candy on hand can help with any sugar fatigue. On top of this, she always makes sure to bring an extra gel for getting proper nutrition, even when her stomach isn’t cooperating.
After your ride, make sure you fuel up with a high-quality protein powder. This ensures that your muscles get all the amino acids they need to repair any tears, so you can get back on the road the next day, pain-free and ready to go!
Hint: for more tips on recovering after exercise, have a look at our article 6 Nutrition Tips To Optimize Your Recovery.
4. ALWAYS REMEMBER, ENJOY YOURSELF
“Don’t look at your watts/speed. You have to get your legs and body used to riding outside, so it’s normal to be slower at the beginning of the season. Don’t let that ruin your ride!”
Spring is the time to enjoy those long rides, not burn yourself out.
Take in the views and remember why you first started cycling—the freedom of getting away from it all and the love of moving your body.
Take these rides as an opportunity to dial in your movements, focus on your posture, and practice proper breath-work.
Joannie Desroches started racing as a long-distance triathlete, placing on the podium in three editions of the triathlon event Canadaman. Her passions include trail-running, snowshoe running, and cycling. Follow Joannie on her Instagram page @joanniedesroches.
Using Klaviyo Email & SMS marketing software, I effectively manage content creation, scheduling, and sales strategies at Näak to increase conversion rates, open rates, click-through rates, and overall conversions.
The result is a large and consistent MoM growth, essential for expanding every brand. The overall storytelling in my emails is paramount for creating brand identity, establishing the brand’s voice, and building strong community ties.
✔ Klaviyo account setup
✔ Klaviyo email template
✔ Integration with Shopify
✔ Automated Klaviyo flows
✔ Customer segmentation
✔ Lead-generation popups
✔ A/B testing
✔ Email copy
✔ Photo editing/creation in Canva.
Below are a few examples of my campaigns.
Below is a small sample of the website copy I curated for Näak. While the descriptive pieces embody a longer-form copy, I wrote the words to blend in with the brand’s previously established product descriptions.
My Writing, Your Vision, Our Success
I look forward to discussing our future plans! I can be reached by email; please provide a brief description of the services you are looking for and how I can help.
This absolute gem is somehow tucked away right in the heart of Commercial Drive, conspicuously hidden behind a cheesy mural consisting of a cliché Vietnamese street scene, with a little surprise once you look closer. Immortalized in the heart of the mural is none other than the late and great Mr. Anthony Bourdain.
Learn all about Anthony Bourdain’s involvement in this Vancouver restaurant, and my take on the epic menu they are featuring.